If you wish your real estate company’s website to compete with your competitors for top rankings on Google, then you will need an SEO plan in place. According to SEO specialist Peter Brittain, this can often seem like a colossal task. However, even they will tell you that you can make great progress with your SEO by ensuring you take action in 5 distinct areas.
We are not saying that these five actions alone will rocket you to the top of Google, but they provide you with the platform needed to do so. From there, you can build upon them and further optimise them so that they cumulatively improve your rankings.
Comprehensive Keyword Research
There is little chance of your website ranking for anything if you do not know what you want it to rank for in the first place. Some of those keywords will be obvious to you, but we guarantee you there are dozens, or even hundreds more, that your real estate company’s website has the potential to rank for.
Apart from keyword research tools producing a list of relevant keywords, there are some tools that literally allow you to discover every keyword your competitors are ranking for, and more importantly, how they are optimising for those rankings. With that knowledge, you know what keywords are easy pickings and which might take a bit more effort.
Building A Network Of Backlinks
Backlinks from high-authority websites are like votes of approval, and when Google identifies these, it brings the desired improvements to your website’s ranking a step closer. When building a network of backlinks, the first principle is to go for quality rather than quantity. 20 strong backlinks from well-established websites are worth a lot more than 200 spammy links from one-page link farms, with another critical difference being that they will not harm your rankings either.